- 01
Vertical SaaS
Software built for one profession instead of everyone. Hundreds of trades still run on paperwork and generic tools.
For example: CRM for hair salons, invoicing for roofers, Pilates studio management
- 02
E-commerce and D2C
Brands selling straight to consumers on Instagram and TikTok, each needing cash for stock before the first sale.
For example: Functional drinks, indie cosmetics, eco clothing, supplements
- 03
Proptech and co-living
Property is split across millions of small owners and operators, and most still manage it by hand.
For example: Rental management, energy audits, co-living platforms, online HOA tools
- 04
Femtech and mental health
Health products now target one need at a time, for audiences that know exactly what they're missing.
For example: Fertility tracking, menopause support, sleep, specialised therapy
- 05
Creator economy
Millions of solo creators need the tools behind the content: editing, communities, bookkeeping.
For example: Automated video editing, private communities, creator accounting
- 06
Climate tech and circular economy
New environmental rules and customer demand keep opening room for these companies.
For example: Re-commerce, construction waste, cargo-bike logistics, compostable packaging